"Today's sales results of a new mobile platform from Microsoft allows to predict that in the first quarter of 2012 Windows Phone is likely to be able to surpass the number of iOS smartphones sold in Russia", - said Simon Baker, an analyst with the mobile phone market to IDC, a known leader in the research IT sector.
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Read after the break rest of Microsoft Russia press release(Google translated)
"Today's sales results of a new mobile platform from Microsoft allows to predict that in the first quarter of 2012 Windows Phone is likely to be able to surpass the number of iOS smartphones sold in Russia", - said Simon Baker, an analyst with the mobile phone market to IDC, a known leader in the research IT sector.
Windows Phone 7.5 was officially launched in Russia in September 2011 and is now represented by the production of smartphones HTC, Samsung and Nokia. According to preliminary estimates IDC, since the first phone on the platform of Windows Phone 7.5 on the Russian market and is currently in Russia has been officially sold more than 250,000 devices.
The company "Messenger", which was among the first to sell Windows Phone in Russia pleased with the results of sales: indeed, they have surpassed all expectations.Analysts "connected" indicate that the dynamics of sales of devices based on Windows Phone is much higher than at the start of the dynamics of sales of smartphones based on Android at the time of his arrival on the market in 2009.
The success in no small part due to a primordial qualities smartphone platform and the development of its natural ecosystems - the new update increases the functional errors are eliminated, new services and wide range of store applications Marketplace.
It is also important to note the true chosen marketing strategy - because buyers choose WP7-smartphone thanks to the key advantages, which purposefully were laid out in the operating system at the stage of development, namely:
- High speed
- Intuitive interface
- Fast and easy to work with Office documents
- Windows Live Services
All this provides the highest level of customer loyalty - according to research 98% are satisfied with WP7-purchased smartphone and 94% would recommend it to friends.
Another interesting figure - is the proportion of women among the buyers, which is 59%. This is a sign of the success of another base, inherent in the design of the system: focus not on the boom-gadzhetomana, and the average person who does not want to engage in lengthy and settings he studied Internet forums on the topic "finished as a device to mind," and wants to receive a maximum of smartphone multimedia and communicative impact as soon as they say, "out of the box."
